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Your Success Using E-Mail Marketing Depends Upon Your Strategy

Y ou N eed T o K now T he T erritory I f Y ou E xpect T o D o B usiness O nline

A vo i d These 11 Mistakes And Improve The Effectiveness Of Your Advertising
Overnight

A ugust is the perfect time to clean the blips off of your market ing slate

Snail mail offers a cost effective way to test your ad message

Craft A Truly Unique Selling Position And They Will Come

Small Businesses Need To Fish Where The Fish Are!

Will Your Newspaper Ad Pass The 3-Second Test?

Your Headline Is Your Ad For Your Ad!

Headlines Get Attention. Copy Closes The Sale

“Wee -Wee ”Advertising Copy Does N o t Work?

What’s One “Customer” Really Worth To Your Small Business?

The Two “Musts” For Every Small Business: Consistency And Service

What Are Your Customers In This Internet-Exploding World Really Looking For?

Exactly What Is A “Niche” And Why Does Every Small Business Need To Be In One?

The 7 Guidelines Any Small Business Must Follow When Setting Up Or Seeking A
Niche

Brainstorm Ideas That Will Set Your Business Apart From The Crowd

The Three Things You Must Know In Order To Increase Your Sales Without Cutting
Prices

No Cost Ways Of Getting Customers & Prospects To Say “Wow” & G et Them Coming
Back

Setting Up Your Own Specific Advertising Guidelines To Get More Bang For Your Ad
Buck

Don’t Copy Most Big Box Stores’ Return Policies

No Small Business Can Afford To Flunk “Niche 101”

Eight “No-No’s” To Avoid When You Give Out Your Business Card

What Your Business Card Reveals About You And What You Can Do To Fix It

“No Trust, No Chance” Is The Rule For Small Businesses When Promoting

50% Of The Ads In Today’s Newspapers Did Not Have A Headline!

Remember People Don’t Buy “Things”- Only Solutions To Problems -Real Or
Perceived

Stop Advertising “Loss Leaders” & Tell The World About The Uniqueness Of Your
Business

You Can Avoid Your “Dream Business” Turning Into A “Nightmare”

T rying To Outwit Or Out-Guess The Marketplace Could Be Fatal To Your Small
Business

Small businesses can’t hit their target market with a blind fold on

Every small business needs these 2 factors to clear the launch pad & to get & stay
airborne

A ny small business can go from zero to hero is tough but not complicated

Running ads that get results

So Many Ads . . . So Few Results

Do’s And Don’ts For Effective Print Ads

The Lost Art Of Customer Service

Establishing A Customer Service Culture In Local Businesses

So You Think Your Small Business Needs A Website

Driving Traffic To Your Website Is A Process, Not An Event

Testing Tells Small Businesses Where And How To Spend Marketing Dollars

A Good Headline Can Set You Apart From Your Competition

Use The Right Words If You Want People To Buy What You’re Selling

Passersby Will Initially Judge Your Business By Your Sign

Your Ads Are Both Invisible And Visible And Here’s Why

Your Business Is Your Customer, Not Just Your Product Or Service

Done Correctly, Marketing & Branding Can Propel Your Business To A Higher Level

How Much Should Your Business Charge For Your Products And Services?

The Name Of Your Business Can Help You Or Hurt You

Considerations Regarding Going Into Business For Yourself

8 Of 10 Business Owners Don 't Know Whether Their Advertising Is Working Or Not

How Small Businesses Can Get The Most Bang For Their Advertising Buck

Your Small Business Can Make An Impact In The Market Even On A Shoestring
Budget

Here's Some Reasons Your Advertising May Not Be Getting The Results You’d L ike
To Have

D uring Shaky Times. Be Careful What You Cut

Mine Your Own Business

Your Radio And TV Ads Can Be Improved With These Simple Tips

Stop Throwing Footballs Blindfolded & Get Your Business In The Game

Big Box Preprinted Advertising Circulars Can Be Small Business’ Best Friend

Y our Website Can Be A Boon or a Flop Depending Upon How You Prepare

Grow Your Business In The New Year Without Losing Your Shirt Or Your Sanity

Keeping In Touch Is A Sure-Fire Affordable Business Building Technique

Your Business Do esn't N eeds A Unique Selling Position To Achieve Your Market
Potential

Getting The Media To Work For You By Establishing 3 Definite Criteria

A Lame Headline Can Result In Your Ad Never Being Seen Or Acted Upon By Readers

Stay In Touch With Your Customers At All Times, Not Just When You're In The Office

Selling Them Or Hiring Them, Generation Y Presents Unique Challenges To
Businesses

Who Is Your Market And Why Are They Different?

Businesses And Politicians Need To Heed The Same Marketing Principles

8 Marketing Mistakes To Avoid Or Correct

6 Tips That Will Improve The Effectiveness Of Your Advertising

Move Yourself & Your Target Market Up The Learning Curve. What Marketing Is
About

Most Sales Are Not Lost On Price

Mediocre Sales Are Always The Result of Mediocre Preparation

Results Are The Name of the Game in Broadcast or Print Advertising

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Surefire Secrets for Creating Ads That get Results book

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